锘??xml version="1.0" encoding="utf-8" standalone="yes"?> 聽聽聽 (緇х畫鍥炲尰闄㈠悐姘達紝鍛靛懙)
聽聽聽聽 鏈鍚庯紝鎴戜綔涓哄洟闃熺殑緇勭粐涓庡彂璧瘋咃紝鎰熻阿澶у鍦ㄥ垵璧涚殑浠樺嚭錛屾劅璋㈠洟闃燂紝鎰熻阿鍥㈤槦閲岀殑姣忎竴涓漢錛?/p>
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鏈鍚庡崐涓湀澶氾紝涔熸槸鍏抽敭鐨勬椂鏈燂紝鎴戜滑鍥㈤槦瑕佸啀鎺ュ啀鍘夛紝涓榧撲綔姘旀嬁涓嬫瘮璧涖?/p>
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聽聽 鎰熻涓氬姟嫻佺▼鍥懼簲璇ユ棭涓鐐圭敾錛岃繖鏍鋒湁鍔╀簬鎴戜滑瀵逛笟鍔$殑浜嗚В銆備笉鐒朵竴鐩撮兘鎰熻瀵歸鐩殑涓氬姟闇姹傛尯娓呮鐨勶紝鐢諱簡嫻佺▼鍥句箣鍚庡彂瑙夛紝榪樻湁涓浜涘湴鏂歸渶瑕佸啀浠旂粏鍟嗛噺鎺㈣錛岃繘琛屾洿浠旂粏鐨勭爺絀訛紝鍛靛懙銆?br />聽聽聽
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緙哄腑錛歟netor錛堥倱鐠狅級
聽聽聽聽 鏅氫笂18錛?0寮濮嬨?br />聽聽聽聽 棣栧厛瑙傜湅浜咺BM鎻愪緵鐨勬嫻峰鐮旂┒鍛樼殑澶ц禌璇存槑瑙嗛錛岃繘涓姝ョ悊瑙e拰棰嗕細澶ц禌鐨勭洰鐨勪笌瑕佹眰銆傛帴鐫鐪嬩簡鍑犵瘒SOA鐩稿叧鐨勬枃妗c傛湡闂達紝涓漢渚濈収鑷繁鐨勭悊瑙o紝灞曞紑浜嗚璁恒?br />聽聽聽聽 鍒嗘鐨勫瓨鍦ㄦ槸鏄庢樉鐨勩傚浜嶴OA鏋舵瀯鐨勭悊瑙o紝浠ュ強澶ц禌瀵笶RP鍜孋RM鐨勬暣鍚堣姹傜瓑絳夈傛瘡浜洪兘闃愯堪浜嗚嚜宸辯殑瑙傜偣涓庡彲鑳芥秹鍙婄殑瀹炵幇銆佸洶闅劇瓑絳夈?br />聽聽聽聽聽 浼氳涓鐩存寔緇埌鏅氫笂涔?jié)鐐瑰锛屾棄檿夸笁涓獮畯鏃跺銆傞氳繃璁ㄨ錛屽浜庡ぇ璧涚殑瀹炵幇鍜岃姹傦紝鏈変簡鏇存竻鏅扮殑浜嗚В銆?br />聽聽聽聽聽 浼氳鍐沖畾錛?br />聽聽聽聽聽聽聽聽聽聽聽聽聽1錛屽垎姝х戶緇瓨鍦紝涓嶅仛鎰忚緇熶竴銆傚ぇ瀹剁戶緇鏂囨。銆佽蔣浠躲佷笟鍔¤繘琛岀啛鎮(zhèn)夊拰鎺㈢┒錛屼互鏈熸壘鍒扮湡姝h兘澶熺鍚圫OA鐨勬灦鏋勫拰瀹炵幇銆?br />聽聽聽聽聽聽聽聽聽聽聽聽 2錛屼笅嬈′細璁椂闂翠負5鏈?1鏃?/p>
1錛?span style="FONT: 7pt 'Times New Roman'">聽聽聽聽聽聽聽聽聽聽聽聽聽 CRM鍜?/span>ERP铻嶅悎
(1)瀹㈡埛娣卞害鍒嗘瀽鍜屾暟鎹寲鎺?/span>
ERP錛氶氳繃澶氳搴︽煡璇紝緇熻瀹㈡埛鐨勫彂璐ц褰曪紝浜ゆ槗璁板綍錛屽簲鏀跺笎嬈撅紝瀹㈡埛姣涘埄絳夛紝榪涜瀹㈡埛鍒嗘瀽銆?/span>
CRM錛?/span>涓嶅叿澶囩嫭绔嬫鍔熻兘銆?/span>
闇瑕?/span>ERP鎵╁睍騫惰瀺鍚?/span>榪欎簺鍔熻兘銆?/span>
瀵規(guī)湭浜ゆ槗鐨勫鎴峰垎鏋?/span>
ERP錛氳蔣鑲嬨傜幇鍦ㄧ殑ERP杞歡鍩烘湰涓婁笉鍏峰榪欐牱鐨勫姛鑳?/span>
CRM錛?/span>瀵逛簬鏈氦鏄撶殑瀹㈡埛淇℃伅綆$悊錛岄攢鍞洟闃熺殑綆$悊錛屽敭鍓嶇殑钀ラ攢媧誨姩綆$悊絳夐兘鏄?/span>CRM鐨勯噸鐐廣?/span>
(2)CRM涓?/span>ERP鐨勮瀺鍚?/span>
CRM涓?/span>ERP鎴栬呰繘閿瀛樼殑铻嶅悎鐨勯噸鐐規(guī)槸瀹㈡埛鍩烘湰璧勬枡鐨勫叡浜泦鎴愶紝娼滃湪鐨勫鎴蜂竴鏃︽垚浜わ紝灝卞彲浠ュ皢娼滃湪瀹㈡埛淇℃伅鑷姩杞叆ERP緋葷粺涓紝鑰屼笉鐢ㄩ噸澶嶈緭鍏ャ?/span>
CRM瑕佷笌ERP鍦ㄨ儲鍔°佸埗閫犮佸簱瀛樸佸垎閿銆佺墿嫻佸拰浜哄姏璧勬簮絳夎繛鎺ヨ搗鏉ワ紝浠庤屾彁渚涗竴涓棴鐜殑瀹㈡埛浜掑姩寰幆銆傝繖縐嶉泦鎴愪笉浠呭寘鎷綆姘村鉤鐨勬暟鎹悓姝ワ紝鑰屼笖榪樺簲鍖呮嫭涓氬姟嫻佺▼鐨勯泦鎴愶紝榪欐牱鎵嶈兘鍦ㄥ悇緋葷粺闂寸淮鎸佷笟鍔¤鍒欑殑瀹屾暣鎬э紝宸ヤ綔嫻佹墠鑳藉湪緋葷粺闂存祦鍔ㄣ傝繖浜岃呯殑闆嗘垚榪樹嬌寰椾紒涓氳兘鍦ㄧ郴緇熼棿鏀墮泦鍟嗕笟鎯呮姤銆?/span>
2錛?span style="FONT: 7pt 'Times New Roman'">聽聽聽聽聽聽聽聽聽聽聽聽聽 鏈嶅姟綆$悊
ERP鍔熻兘涓杽寮辯殑鏄鎴鋒湇鍔°佺淮淇鐞嗐?/span>
CRM涓哄鎴鋒彁渚涗紭璐ㄦ湇鍔★紝璁╁鎴鋒弧鎰忋備富瑕佷綋鐜版湇鍔″姛鑳斤細緇翠慨璁板綍錛屽鎴峰洖璁胯褰曪紝瀹㈡埛鎶曡瘔璁板綍絳変俊鎭紝鍙互鏂逛究鏌ヨ榪欎簺璁板綍銆傚畾鏈熸彁閱掑鎴峰洖璁垮懆鏈燂紝鎻愰啋浜у搧淇濆吇鍛ㄦ湡錛屽鎴鋒姇璇夎褰曞湪CRM緋葷粺涓彲浠ュ弽棣堢粰鐩稿叧閮ㄩ棬鎴栬呰矗浠諱漢銆?/span>
3錛?span style="FONT: 7pt 'Times New Roman'">聽聽聽聽聽聽聽聽聽聽聽聽聽 CRM涓?/span>E-Commerce鐢?shù)瀛愬晢鍔$殑铻嶅?/span>
CRM杞歡緋葷粺涓庡叕鍙稿澶栫綉绔欑殑鑱旀帴錛屼紒涓氬彲浠ュ皢緗戠珯涓婃敹闆嗙殑娼滃湪瀹㈡埛鐨勪俊鎭佸鎴瘋浠瘋嚜鍔ㄨ漿鍏?/span>CRM緋葷粺錛屽鎴蜂俊鎭粡榪囩‘璁わ紝姝e紡鍚敤;璇環(huán)淇℃伅鑷姩鐢熸垚鎶ヤ環(huán)鍗?/span>;
浼佷笟淇℃伅鑷姩鍙戝竷鍦ㄧ綉绔欍備紒涓氬彲浠ュ皢鑷繁鐨勫姩鎬佷俊鎭紝鍙戝竷鐩稿叧緗戠珯錛屽綋鐒訛紝榪欒寤虹珛淇℃伅鐨勮涓氭爣鍑嗭紝渚嬪:濡傛灉寤虹珛浜嗕俊鎭绱㈢殑浜掕仈緗戞爣鍑嗭紝鎼滅儲寮曟搸鐨勪綔鐢ㄦ洿澶э紝鏇村懼悜浜庤涓氬寲銆佺粨鏋勫寲銆?/span>